Financial Education Company

Challenges

This partnership had a customer base growing well beyond their capacity to deliver the education and training programs that they had created. With programs primarily delivered by the two founders, they could no longer keep up with demand. Seeing an opportunity, they were looking to expand their training staff but were facing the uphill climb of training and managing their trainers.

SOLUTIONs

A Herzberg Smith expert contracted as part of a three-person team to learn and analyze their current curriculum, refining and simplifying the content for broader comprehension. They created an approach to deliver large scale seminar presentations meeting their ever-growing demand. The expert established a train-the-trainer program, interviewing, educating and managing a presentation staff that expanded from the original two founders to a team of over a dozen qualified trainers.

results

These highly-qualified trainers were unique in that they could both deliver consistently valuable and practical content while successfully channeling participants into more-advanced training opportunities. The organization successfully grew into an international training and software provider, serving over 50,000 client customers while increasing profitability four-fold. Based on the success of the model, the company was acquired by a major U.S. online brokerage company for over $20 million, with additional cash consideration based on future performance as a path to reviving their account growth and market share in their highly competitive industry.