Online Travel Company

challenge

A Herzberg Smith expert was hired by a fast-growing online media and travel booking firm as their Human Resources executive, tasked with establishing a company-wide HR infrastructure and operations. The company was in transition from being an information delivery site into an e-commerce startup – needing to attract top software engineers, customer service and sales agents, and a full administrative staff.

Solutions

Our expert fashioned and implemented HR and management policies that fostered a culture of transparency, integrity and trust throughout the company. By identifying the skills, values, and performance objectives in a constructive cultural approach, the company was able to consistently encourage the performance required to support the level of employee, sales and profitability necessary to compete in the online e-commerce environment.

Results

Building the technical engine that dynamically tracked over five million price changes a day while making sales transactions transparent for our customers, we helped create a highly competitive and profitable approach to what had been an industry that was stable for decades. Within two years, this company and Travelocity merged, creating the third largest e-commerce company in their marketplace.