Competitive Advantage – Distinguish & Dominate Your Market

Human beings are an organization’s strongest competitive advantage, and its greatest productivity source. It’s the rare industry where this is the exception. And this is especially true in small and midsize businesses (SMB’s).

Private equity investors know this. They make their leading investments in companies with a proven history of effectively leveraging their human capital to:

  • Create leading products and services,

  • Develop top-performing leaders and teams,

  • Delight their customers,

  • Relentlessly expand their markets, and

  • Positively impact their communities.

As an SMB owner, value-creation should be your top priority. This does not mean focusing on financials above-all-else. In fact, it means much more. Optimized financial value is an outcome – the natural result of a company’s consistent success in their marketplace.

Business strategy experts know that competitive advantage comes in many shapes and sizes. And that a strong visioning and strategy-development process will clarify, guide and codify an organization’s competitive advantage.

Herzberg Smith & Co helps our clients to discover and implement their unique competitive advantage. Our Breakthrough Strategy Creation methodology guides our clients to discern and leverage their unique story, purpose and character, and to effectively bring their unique offerings to their ideal, hungry customer market.

The result is an empowered brand, consistently increasing market share, and a growing base of loyal customer-apostles.

Every enterprise can thrive with a breakthrough strategy rooted in their unique competitive advantage.

What’s yours?

Let’s talk more about this together. Contact Us